24 January 2007

Forth & Towne


I cannot stop talking about this company.
I have already taken two of my best girlfriends to check out their hot new line!

Forth & Towne is not so much a retailer as it is a clothier and salon.

A newly-formed sister company to Gap INC., Forth & Towne is growing up-and fast! There are currently over 13 locations to serve the Los Angeles and Santa Barbara shopping palate.

Here's the thing: This company, this vision, this ideal has stolen my heart. They have completely re-invented the discerning woman's shopping experience! Not only do they have 4 unique lines of clothing within the line itself, but they have given the modern shopper a special new treat in the form of personal attention.
According to one of their amazingly friendly managers, they have hand-picked each staff member according to what she can bring to the company through her own sense of style, the passion she has toward dressing well, and helping others to do the same.

As soon as you walk through their door, you are greeted by an enthusiastic, and yet not in-your-face kind of gal, who has all kinds of creative ideas for dressing you up. Each gal knows their clothing line personally, and is able to walk you through what is the Forth & Towne line.

They have 4 signature styles to suit any facet of your personal taste, and they carry sizes 2-20. You can mix pieces from all 4 styles (Allegory, Vocabulary, Edition, and Prize) from their chic collection. These digs are awesomely sleek and undeniably classic-in a word, I describe the look as "intelli-chic."

The style itself is based loosely on the inspirational look of Jackie Onassis Kennedy, bringing back a sense of femininity and flair that I have only found rooting through my favourite vintage clothiers. They also have an entire collection of baubles and bags, along with beautifully crafted shoes, socks, and hosiery.

Forth & Towne encourages their clients to schedule a personalized shopping experience with one of their fashion-savvy associates, who will offer you a refreshing beverage, and then walk you through their collection, highlighting pieces that are at once flattering and suitable for your personal style and taste.

Their "salon" replaces those awfully sequestered fitting rooms that are always located in a dark corner of those other retailers. Each dressing room is decorated like a vanity area boudoir, and uniquely decorated to match the look and feel of their diverse collection. They are there every step of the way, changing out sizes for you-you don't have to lift a finger. It is truly a pampering experience.

If you are like me, you are most likely foaming at the mouth, and calling up your girls to arrange for your first Forth & Towne experience-as well you should be. Oh, and don't worry: you can afford to shop here. Even if your wallet is close-to-empty, the girls will help maximize your budget by helping you choose pieces from their chic sale area.

So, go on! Have at it!

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